Why do I have to pay for a SplashID Cloud Services subscription?

Why do I have to pay for a SplashID Cloud Services subscription?

SplashID Cloud Services keeps records securely and automatically updated across multiple phones, tablets, and computers. The encrypted data is stored on our hardened and secured servers, not in any third party service that requires any additional account or software. In addition to automatic sync, the optional SplashID Cloud Services also include